face value

English Thesaurus

1. the apparent worth as opposed to the real worth (noun.attribute)

hypernym	:	color, colour, gloss, semblance,
definition	:	an outward or token appearance or form that is deliberately misleading (noun.attribute)

2. the value of a security that is set by the company issuing it; unrelated to market value (noun.possession)

hypernym	:	value,
definition	:	the quality (positive or negative) that renders something desirable or valuable (noun.attribute)