rallying cry

English Thesaurus

1. a yell intended to rally a group of soldiers in battle (noun.communication)

hypernym	:	call, cry, outcry, shout, vociferation, yell,
definition	:	a loud utterance; often in protest or opposition (noun.communication)

2. a slogan used to rally support for a cause (noun.communication)

hypernym	:	catchword, motto, shibboleth, slogan,
definition	:	a favorite saying of a sect or political group (noun.communication)