advertising
English Thesaurus
1. the business of drawing public attention to goods and services (noun.act)
| hyponym | : | hard sell, |
| definition | : | forceful and insistent advertising (noun.act) |
| hyponym | : | soft sell, |
| definition | : | suggestive or persuasive advertising (noun.act) |
2. a public promotion of some product or service (noun.communication)
| hyponym | : | direct mail, |
| definition | : | advertising sent directly to prospective customers via the mail (noun.communication) |
| hyponym | : | preview, prevue, trailer, |
| definition | : | an advertisement consisting of short scenes from a motion picture that will appear in the near future (noun.communication) |
| hyponym | : | advertorial, |
| definition | : | an advertisement that is written and presented in the style of an editorial or journalistic report (noun.communication) |
| hyponym | : | mailer, |
| definition | : | an advertisement that is sent by mail (noun.communication) |
| hyponym | : | teaser, |
| definition | : | an advertisement that offers something free in order to arouse customers' interest (noun.communication) |
| hyponym | : | top billing, |
| definition | : | the advertisement of a star's name at the top of a theatrical poster (noun.communication) |
3. the business of drawing public attention to goods and services (noun.act)
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